
Choosing an online broker
Commissions, minimum deposits and fees are just a few of the factors you need to consider when choosing an online broker . There have never been better times to choose a broker: There is fierce competition between brokers, which means that the services offered are getting better and the fees are getting lower.
However, choosing the right broker comes down to your individual preferences. Some investors are willing to pay high commissions to use a ‘state of the art’ platform, while others prioritize low costs. But how do you make the right choice for a broker? In this blog, we will discuss a number of factors that you should look at to help you choose the right broker.
Choosing the best online broker
To evaluate brokers, you should look at the following factors:
- Committees
- Minimum deposit
- Costs
- Your investment style and techniques
- Promotions
1. Research the commissions of your most used investments
Brokers usually offer similar menus of investment opportunities: individual stocks, options, funds, ETFs and bonds. Some also offer futures and forex trading.
Individual Stocks : Some brokers still charge commissions on buying and selling individual stocks, either per trade or per share. However, there are several brokers that do not charge commissions including TD Ameritrade, E-Trade and Interactive Brokers.
Options : Trading options usually costs the stock transaction commission plus a certain fee per contract (usually between $0.15 and $1.50). Some brokers charge only one of the two, either the commission or the contract fee.
Mutual Funds : Some brokers charge fees to invest in mutual funds. You can limit costs by investing in low-cost funds or by finding brokers that offer transaction-fee-free funds (Investing in mutual funds involves internal costs called the “expense ratio” that are not charged by the broker, but by the fund itself).
ETFs : ETFs trade like stocks and are sold at a certain price, so they are usually settled against the stock commission. However, there are plenty of brokers that offer commission-free ETFs, so if you are planning to invest in ETFs, choose one of these brokers.
Bonds : Bond funds and ETFs can be purchased at zero cost by choosing transaction fee-free funds and commission-free ETFs. However, brokers may charge fees for purchasing individual bonds.

2. Pay attention to the minimum deposit
There are a number of highly regarded brokers that do not have a minimum account. However, some brokers do require a minimum deposit, which can be as high as €500 or more. Many mutual funds require similar minimums, which can mean that even if you have struggled to open an investment account with a broker, it can still be difficult to actually start investing
3. Pay attention to the bill costs
While it may not be possible to completely avoid these fees, you can certainly minimize them. Most brokers charge fees for withdrawing money from or closing your account. If you transfer money from one broker to another, the costs are often (partly) covered by your new broker.
Most brokers can be easily avoided by simply choosing a broker that doesn’t charge them or by opting out of services that charge extra fees. Common fees include annual fees, inactivity fees, trading platform subscriptions, and additional fees for information and data.
4. Pay attention to your investment style and technical requirements
As a beginner investor, you probably don’t need extras like an advanced trading platform. However, you may need some education or support. This can be online videos and instructions on the website or face-to-face seminars. Many brokers offer these services for free to account holders.
Active investors, on the other hand, seek brokers that support their high-frequency trading. This means balancing a broker’s offered platforms, analytical tools, research and data, and the commissions it charges — including discounts for high-volume traders — against its costs.
There are plenty of reputable brokers that offer access to trading platforms, tools and data for free. So beware of brokers that charge for every service, this can be expensive.

5. Take advantage of promotions
Online brokers, like many other companies, often try to attract new customers with deals, such as a number of commission-free trades or a cash bonus when opening an account. It is not wise to choose a broker purely based on its promotions – for example, potential high commissions can outweigh any bonuses from the promotions – so use promotions when you are hesitating between a number of brokers to make your final choice.
Choose the best broker for you!
Are you ready to choose the right broker for your future investments? Use the information above and our independent broker comparison tool to find out which broker suits you best!
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