
How does long-term investing work?
For long-term investing, you buy shares that you hold for years. This form of investing therefore requires a lot of patience. The goal of long-term investing is to achieve a good return over a longer period. Long-term investing is also known as passive investing , because you do not have to be actively involved in it.
Dot on the horizon
The long-term investor has a long-term vision and wants to make a profit over a longer period of time. The exact length of this period depends on various factors. For example, the long-term investor can invest for the children’s education or as a supplement to the pension. The length of time a passive investor holds the investment products varies from person to person. On average, the long-term investor holds shares for more than 10 years. This long term reduces risk, because the long-term investor accepts temporary dips. Does the investment perform less well for a few months? That is no reason to panic for those interested in the long-term results.
Long-term investing: how it works
Long-term investors usually invest their money in company shares . The passive investor chooses shares that are likely to increase in value in the future. This choice can be based on trends in society that a certain industry or company can benefit from, or because of positive company results. The passive investor therefore does thorough research before buying a share. After the investor has decided which company to invest in, the shares can be purchased via an online broker. Then the investor doesn’t have to do much more: hold on to the shares in the hope that the expectations will come true.
Fundamental analysis
The research that the passive investor performs on a listed company is known as fundamental analysis. This is an analysis of the fundamentals, the basis, of the company. Annual reports, shareholder meetings and press releases are often used as sources for the analysis. Some important factors that are taken into account during fundamental analysis are:
- The growth/shrinkage of turnover and profit
- Liquidity, debt positions and interest charges
- The future expectations of a company
- The quality of governance
- The political climate in the country of establishment
As you can see, many of the factors are subjective. Turnover and profit are hard figures, but they can be interpreted in various ways. Fundamental analysis is therefore not a hard science but consists of an estimate by the investor.

The American Warren Buffett is the best-known advocate of long-term investing. He has a lot of confidence in carrying out fundamental analysis and this has paid off for him. In 2008, Buffett was the world’s richest man. His strategy is as follows: he tracks down companies that are currently undervalued . This can be due to a temporary setback or a rumor, for example, while the fundamentals are sound and the companies have excellent future prospects. Buffett looks for companies that have simple business operations and a strong brand. Has he found a share that probably meets the requirements? Then he carries out a fundamental analysis. If this shows that the future expectations are good, he buys the share and holds it for a long time until it has increased (considerably) in value.
Dividend distribution
An additional advantage of long-term investing is that you earn money on the shares you hold. It is nice to see shares increase in value, but ‘cash is king’. If you (almost) never sell a share , you will only see a return on your investment after a long time. Dividend is an important advantage of investing. This is the profit distribution of a company to its shareholders. Many companies pay out dividends annually or once per quarter , although this is not mandatory. It is also permitted to reinvest the profit entirely in the company. In general, new companies or loss-making companies do not pay out dividends. However, most companies do, even if the results are disappointing. Paying out dividends is a way to attract new shareholders and keep current shareholders satisfied. Those who invest in the short term generally do not receive dividends. For this, the shares must be held for a longer period.
Long-term investing: here’s how
Long-term investing is possible in many places. For example, there are various brokers where you can buy or manage shares yourself or outsource this. In addition, this can generally be done at your own bank. This is usually not the cheapest option. Online brokers often have a lower rate. View the range of online brokers !
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