
Why choose to invest in stocks?
Why should you invest in shares? An investment in shares can in fact be seen as an investment in a company. Listed companies issue shares when they are looking for more capital. As soon as you have bought a share, you are (a very small) owner of a company. But why exactly would you buy shares? For example, you can make a profit over a certain period of time via shares. For example, you can buy them because you want to achieve a higher return with shares than on your savings account. On the other hand, the risk can be a lot higher, which of course also means that the returns can be higher.
How much a share is worth can be seen in the share price . This is a graph that shows a certain price trend of a share. This also shows how much people are willing to pay for the share. All kinds of factors can cause the prices to rise or fall. That is why it is often advised to invest in shares over a longer period. This means that you give your capital a longer chance to grow.
Finally, people also buy shares for the possible dividend they receive from them. Dividends are a form of distribution of the company’s profit. Dividends are usually expressed as percentages and are often guaranteed by the company. So you receive a percentage of the company’s profit per quarter or year. Read more about making money with shares .
To answer the question of why you should invest in shares, we have listed 5 advantages and disadvantages for you.
5 Benefits of Stocks
1. Benefit from a growing economy
As the economy grows, companies tend to do better. That’s because economic growth creates jobs, which generates revenue and income. The higher the wage, the greater the stimulus to consumer demand, which generates more income in the coffers of companies, which in turn results in rising stock prices.
2. Stay ahead of inflation
Historically, stocks have averaged an annualized return of 10%. That’s higher than the average annual inflation rate of 2.9%. It does mean you need to have a longer time horizon. That way, you can adopt a “buy-and-hold” strategy even if the value temporarily declines.
3. Easy to buy
It has never been easier to invest in the stock market. You can buy stocks through a broker, a financial planner or online. After setting up an account, you can buy stocks in minutes. Some online brokers even let you buy and sell stocks commission-free.
4. Earn money in two ways
Most investors plan to buy low and sell high. They invest in fast-growing companies that value value. This is attractive to both day traders and buy-and-hold investors. The former hope to profit from trends (short-term growth, also known as day trading ), while buy-and-hold investors expect and hope that the company’s earnings and stock price will grow over time. Both believe that their stock selection will allow them to outperform the market. The other group of investors prefers a steady flow of money. They buy stocks in companies that pay dividends. These companies grow at a moderate, slower pace.
5. Easy to sell
Shares can be sold on the market at almost any time. Shares are also called “liquid”, which means that you can convert shares into cash quickly and at low cost. This is important if you suddenly need your money. Because prices are volatile, you run the risk of being forced to make a loss.
The 5 disadvantages of stocks
1. Risk
Investing in stocks carries an increased risk: you can lose your entire investment. If a company does poorly, many investors will sell, causing the stock price to plummet. When you sell, you lose your initial investment. If you cannot afford to lose your investment, you should buy bonds. You will have to pay income tax if you lose money through stock losses. You will also have to pay capital gains tax if you make money with your stocks.

2. Shareholders get paid last
Creditors, bondholders and preferred shareholders are the first to be paid in the event of a company’s bankruptcy. But this only happens if a company goes bankrupt. A well-diversified portfolio should protect you if a company goes under.
3. Time
When buying stocks, you should really research each company to determine how profitable you think it will be before you buy its stock. This takes a lot of time. You need to learn how to read financial statements and annual reports and follow your company’s developments in the news. You also need to keep an eye on the stock market itself, because even the best company’s price will fall in a market correction, crash or bear market.
4. Emotion
Prices fluctuate constantly. Investors tend to buy high out of greed and sell low out of fear. It is best not to constantly look at stock price fluctuations and not to let emotion take over. Make sure you check in regularly and stay calm.
5. The pros as competition
Institutional investors and professional traders have more time and knowledge to invest. They also have sophisticated trading tools, financial models and computer systems at their disposal. As an individual investor, it becomes more difficult to gain an advantage.
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